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A/B Test Funnel Analysis

Track user journey from page view to app open across all variants

Total Assignments
241

Unique page views

Total Conversions
33

Any interaction

Overall Conversion Rate
13.69%

Across all variants

Performance Comparison
Best and worst performing variants

Best Performer

CONTROL

20.00% conversion rate

Worst Performer

VARIANT_A

10.00% conversion rate

CONTROL20.00% conversion
Page View
70
100.0%
Button Click
9
12.9%87.1% drop-off
Download Click
3
4.3%66.7% drop-off
App Opened
2
2.9%33.3% drop-off
VARIANT_A10.00% conversion
Page View
60
100.0%
Button Click
2
3.3%96.7% drop-off
Download Click
2
3.3%
App Opened
2
3.3%
VARIANT_B11.11% conversion
Page View
63
100.0%
Button Click
4
6.3%93.7% drop-off
Download Click
1
1.6%75.0% drop-off
App Opened
2
3.2%
VARIANT_C12.50% conversion
Page View
48
100.0%
Button Click
2
4.2%95.8% drop-off
Download Click
2
4.2%
App Opened
2
4.2%